BASF discusses its expertise in the automotive industry at SEMA 2017

More than 50% of vehicles on the road today have at least one layer of BASF paint. The company unveiled its Color Ideation program at SEMA 2017 that allows customers to create their own custom color.

BASF also relaunched its VisionPLUS value-added services platform to help shops drive productivity. VisionPLUS provides solutions to drive shop optimization.

Published on November 20, 2017
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