Perception can be reality when it comes to your business’s reputation. Controlling the public perception of your shop is important not only for attracting current customers back to your business, but also for bringing in new clients. Offering quality work at a fair price can go a long way in building your standing in the community. However, thanks to the pervasive nature of social media and online ratings, even a dedicated business can find itself defending against negative online feedback.
Published on October 11, 2016